The Vietnamese franchise Lustea has opened its first U.S. venture in the Park North shopping center.
Twenty years ago, Aimy Van moved stateside from her native Saigon. First, she learned to speak English; then, she learned to speak business.
Van recently opened the tearoom at 602 N.W. Loop 410, Suite 130. More than 30 franchises already operate in Vietnam.
“The original ownership group is going to develop in Asia (Taiwan, Thailand) and I own the right to sell franchises in the U.S,” Van said.
A second shop is scheduled for an April or May debut in Abilene.
Kim Beechner, owner of Embark Marketing, is Van’s spokeswoman.
“The name Lustea is a clever combination of the words ‘lusty’ and ‘tea,’” Beechner said. “Unlike many other boba-tea purveyors, Lustea prides itself in using no tea powders. Only fresh local fruit and actual tea leaves grown and imported from Taiwan are used in Lustea’s boba-drink specialties.”
By brewing tea every four hours, Van wants each sip as fresh as the first.
Visitors can try the signature Cream Cheese Cap, a foamy layer of milk and cream cheese added to the traditional teas, which promises a sweet opening and savory finish.
There are 50-plus beverage options, including Oolong Kumquat Tea and the Lustea Chocolate Cream Cheese, plus 16 finger foods and desserts and 15 additional toppings.
In addition to original boba drinks and teas, in the spring Van will introduce assorted typical Vietnamese street foods featured from 8:30-11 p.m.
“The menu will be fluid and will vary from week to week and some of the items you can expect to find on it will be barbecue pork chops and beef, banana with fried rice, as well as fried squid, to name a few,” said manager Linh Vu.
Hours are 11 a.m. to 11 p.m. daily.
602 N.W. Loop 410, Suite 130
For more, call 210-598-0089 or visit https://lusteasa.shopsettings.com