Whether cutting a rug at a honky-tonk or worn at work, Tecovas boots are designed for everyone, according to founder and CEO Paul Hedrick.
“If you are willing to invest in quality and simple, timeless style, there is no reason that you couldn’t wear boots at the next concert, party, wedding or even board meeting,” Hedrick said.
Tecovas makes “high-quality” products accessible through an “innovative” direct-to-consumer model, he added.
The first shop opened last year in Austin, but the company started in 2015. The newest outlet recently debuted in The Shops at La Cantera, 15900 La Cantera Parkway, Suite 4450, with other locations in Texas and Oklahoma.
Born in Houston and raised in Dallas, Hedrick created Tecovas while working for a New York City investment fund. Wearing ostrich boots to all his big meetings, he looked down at his feet one day and conceived the idea for a boot store.
A geological formation in Palo Duro Canyon gave the company its name.
“Tecovas has been around for thousands of years of timeless beauty, and while I think a thousand years is a long time for a brand to last, I certainly want the brand to outlast me,” Hedrick said.
The footwear, available in several styles and made by artisans in León, Mexico , include classic cowboy and roper boots, zip boots, and more.
Materials range from calfskin and suede to ostrich, lizard, caiman belly and alligator.
“We design our boots with the ‘30-year rule’ in mind: They could feasibly be fashionable 30 years ago, today and 30 years from now,” Hedrick said. “Great boots aren’t trend-driven, and neither are ours.”
Other products include duffel bags and a line of jeans, plus leather accessories including wallets, belts and briefcases. Hours are 10 a.m. to 9 p.m. Monday through Saturday and noon to 6 p.m. Sunday.