With 20 years of retail experience and an eye for design, Cheryl Boriack helps customers at UpMarket — her home and decor emporium — find that special piece to bring a room together.

“I like people to walk into a home that tells a story about where they’ve been in their life and who they are. I like to help them feel more comfortable,” Boriack said. “I think home is where you need to have the most peace in your life.”

UpMarket opened on May 1 at 21715 Interstate 10 West, Suite 105, across from The Dominion.

Originally from Colorado Springs, Colorado, Boriack moved to San Antonio in 1997, and then lived in Port Aransas until two years ago. After giving birth, she returned to the area to be closer to family.

In Port Aransas she had a similar concept to UpMarket called Coastal Closet, a department store she sold to come back here.

Previously, Boriack worked at upscale shops such as Saks Fifth Avenue and Neiman Marcus, which helped foster a passion for design.

UpMarket offers a plethora of decor and furniture to enhance patrons’ residences, including customized sofas created by Boriack, plus personalized plant arrangements.

The store also features gifts, including crystal, candles, jewelry and more. She’s currently formulating a wedding registry.

Boriack encourages folks to drop by, especially because she never orders the same thing twice.

“You really need to come have an experience and see what you think,” Boriack said.

Hours are 10 a.m. to 6 p.m. Monday through Saturday, and noon to 5 p.m. Sunday.


21715 Interstate 10 West, Suite 105

For more, call 210-698-7774 or visit upmarketsa.com or facebook.com/UpMarketSA/

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